Celebrities transfer cultnral meanings to the brands they endorse.
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Q21: Consumer generated advertising often yields amazingly good
Q22: Assuming a celebrity likes and uses a
Q23: Product placement decreases realism in programming, which
Q24: In the U.S., nearly half of all
Q25: Athlete endorsers get into less scandals than
Q27: One disadvantage of consumer generated advertising is
Q28: Product placements in video games are called
Q29: Product placements are never placed in movies
Q30: One disadvantage of consumer generated advertising is
Q31: Sponsorship is the least invasive form of
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