Assuming a celebrity likes and uses a brand he/she endorses is known at the halo effect.

Name: Assuming a celebrity likes and uses a brand he/she endorses is known at the halo effect.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The halo effect refers to the cognitive bias where the perception of one positive trait (such as attractiveness or celebrity endorsement) influences the perception of other traits (such as quality or value) in a positive light, but it does not specifically assume that the celebrity genuinely likes or uses the brand.

Assuming a Celebrity Likes and Uses a Brand He/she Endorses