China has made a deliberate attempt to control its population growth through its one-child law and this has affected the size of its consumer market.
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Q1: The "Mass Class" refers to a shift
Q2: Consumers are so different that even though
Q3: The shift in behavior of the middle
Q5: Income is the best single predictor of
Q6: China's fertility rate is 30% below its
Q7: Challenges faced by large populations include the
Q8: When it comes to marketing globally based
Q9: Microenterprises are small informal groups that help
Q10: Because of its high birth rate, China,
Q11: The middle market refers to households that
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