When it comes to marketing globally based on income levels, marketers must remember that low income does not necessarily mean poverty.

Question

Quizplus · Accepted Answer

Low income refers to a lower level of income compared to higher income groups, but it does not necessarily mean that the individuals or households are living in poverty. Marketers need to differentiate between low income and poverty to effectively target their products and services.

When It Comes to Marketing Globally Based on Income Levels