Evidence suggests that differences in values across cultures can translate into product and brand-specific consumer preferences.

Question

Quizplus · Accepted Answer

Studies have shown that cultural values can greatly impact consumer preferences for certain products and brands, as different cultures place varying levels of importance on factors such as quality, price, status, and authenticity. For example, a product that is seen as prestigious in one culture may not hold the same appeal in another culture where different values are prioritized.

Evidence Suggests That Differences in Values Across Cultures Can Translate