Consumers extract meaning from products, such as deodorant, toothpaste, and shampoo through engagement of what rituals?
A)Divestment ritnals
B)Social ritnals
C)Exchange ritnals
D)Purchase rituals
E)Grooming ritnals

Question

Quizplus · Accepted Answer

Consumers extract meaning from products, such as deodorant, toothpaste, and shampoo through engagement of grooming rituals. These rituals involve the physical actions and behaviors consumers use when applying these products, which can be deeply engrained in their daily routines and hold personal and cultural significance.

Consumers Extract Meaning from Products, Such as Deodorant, Toothpaste, and Shampoo