During a recent fund-raising campaign for a university, fund-raisers were told to specifically tell prospective donors that the money raised by the campaign would be used to build a new college of business building and that's why they should donate.This is an example of what type of social influence technique?

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The "because heuristic" is a social influence technique where providing a reason ("because") for a request increases compliance. In this scenario, telling donors the specific purpose of the campaign (to build a new college of business building) serves as the reason, making it an example of the because heuristic.

During a Recent Fund-Raising Campaign for a University, Fund-Raisers Were