The Johnson and Johnson Company needed to find a way to effectively improve teamwork in their product research division.One technique they used to generate cohesion was by having employees wear orange on Fridays.From a social influence perspective, this tactic was an example of:

Question

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This tactic is an example of "liking," as wearing the same color or uniform can increase a sense of unity and camaraderie among team members, making them more likely to work together effectively. This is based on the principle that people are more likely to be influenced by those they like or feel a connection with.

The Johnson and Johnson Company Needed to Find a Way