When watchmakers manufacture their watches in limited editions, which social influence principle are they hoping will influence the consumer?

Question

Quizplus · Accepted Answer

Watchmakers manufacturing their watches in limited editions are hoping to influence the consumer through the principle of scarcity, which suggests that people perceive items that are rare or in short supply as more valuable and desirable. By creating limited editions, watchmakers are intentionally limiting the availability of their product, which may lead consumers to perceive the watch as more valuable and exclusive.

When Watchmakers Manufacture Their Watches in Limited Editions, Which Social