Imagine you work for an advertising agency, and Target Stores Inc., the well-known national retailer, is your client.
They have come to you for a new television advertisement.Specifically, Target is interested in using the social influence principle of social validation in the campaign.Given this, provide an example of what this advertisement might look like (i.e., a discussion of theme and/or tactic that clearly shows you know what social validation principle
is and how to apply it in advertising).
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