involves assigning both human form and human traits to non-humans.
A) Brand personification
B) Brand anthropomorphism
C) Brand dimensionality
D) Brand diversification
E) Brand extension
Correct Answer:
Verified
Q61: Individuals with believe they are the masters
Q62: According to research on the extended self,
Q63: Which of the following statements about the
Q64: is the drive to consume products uncontrollably
Q65: Which is not an example of brand
Q67: What is impression management and why do
Q68: Liz enjoys puzzles.Every Sunday she does the
Q69: involves giving non-humans human-like traits.
A)Brand personification
B)Brand anthropomorphism
C)Brand
Q70: Which of the following is not one
Q71: describes a consumer's desire for definite knowledge
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