Which of the following statements about the need for cognition is false?
A) Individuals high in need for cognition are intrinsically motivated to engage in thinking compared to those low in need for cognition.
B) Consumers who are high in need for cognition tend to form attitudes based on peripheral cues compared to those low in need for cognition.
C) Consumers who are low in need for cognition are more likely to use the Internet for entertainment rather than searching for product information.
D) Consumers who are high in need for cognition tend to be influenced more by rational appeals than emotional appeals.
E) Individuals high in need for cognition focus primarily on product-relevant information in advertisements.
Correct Answer:
Verified
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