Research on loss aversion shows that people would rather lose $100 in $10 increments, over 10 occasions, than lose the $100 dollars all at once.

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Research on loss aversion actually suggests that people prefer to lose money all at once rather than in smaller amounts over time, as the pain of losing is felt less when it is consolidated into a single event rather than experienced in multiple instances.

Research on Loss Aversion Shows That People Would Rather Lose