Selective thinking influences the degree to which consumers rely on the price-quality heuristic.

Question

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Selective thinking refers to the idea that consumers tend to focus on certain product attributes and ignore others when making purchasing decisions. This can influence the degree to which they rely on the price-quality heuristic (i.e. using price as an indicator of quality). For example, if a consumer is highly focused on product features and benefits, they may be less likely to rely on price as an indicator of quality. Conversely, if a consumer is highly price-sensitive, they may be more likely to rely on price as an indicator of quality.

Selective Thinking Influences the Degree to Which Consumers Rely on the Price-Quality