For attribute-based choice to work, a prior brand attitude must exist.

Name: For attribute-based choice to work, a prior brand attitude must exist.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Attribute-based choice involves evaluating the specific attributes or features of different options, and a prior brand attitude is not necessary for this process to occur. Consumers can make decisions based on the attributes of products or services without having a pre-existing attitude towards the brand.

For Attribute-Based Choice to Work, a Prior Brand Attitude Must