All of the brands I can recall or remember at any time, regardless of whether I would actually consider purchasing them, is called what?
A)The affect set
B)The evoked set
C)The choice set
D)Attitude Accessibility
E)The consideration set

Question

Quizplus · Accepted Answer

The evoked set refers to the set of brands that a consumer considers purchasing when they're in the market for a particular product or service. It includes brands that the consumer can recall or remember at any time, regardless of whether they're actually considering buying them. The evoked set is an important concept in marketing because it helps companies understand which brands are top-of-mind for consumers and how they can influence consumers' brand preferences.

All of the Brands I Can Recall or Remember at Any