In order for problem recognition to occur in the consumer decision process model, the discrepancy between what the consumer wants and what exists must be substantial and must be readily solvable.

Question

Quizplus · Accepted Answer

Problem recognition occurs when there is a discrepancy between the consumer's desired state (what they want) and their actual state (what exists). This discrepancy must be significant enough to be noticed by the consumer, and the consumer must believe that it can be solved. Therefore, the statement is true.

In Order for Problem Recognition to Occur in the Consumer