One way to consider and categorize consumer decision making is to consider processing effort and involvement.

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This is a well-known framework in consumer behavior research called the Elaboration Likelihood Model (ELM). It proposes that consumers can either engage in high or low processing effort, and can have high or low involvement in the decision at hand. This results in four possible routes to persuasion and decision making: central processing, peripheral processing, low involvement processing, and habit-based processing.

One Way to Consider and Categorize Consumer Decision Making Is