Consumers often infer the level of demand for brands in a product cluster from the cluster size, such that a larger cluster size implies more demand.

Question

Quizplus · Accepted Answer

This is true as consumers often assume that a larger cluster size means the products within the cluster are popular and in high demand. This can influence their purchasing decisions, as they may believe that the products in the larger cluster are of higher quality or more desirable.

Consumers Often Infer the Level of Demand for Brands in a Product