A consumer's perceived utility function for a product rarely differs from his/her true utility function.When this occurs, a satisfaction paradox is created.

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A consumer's perceived utility function may be influenced by external factors such as marketing tactics or social norms, leading to a discrepancy between their perceived and true utility function. This can lead to a satisfaction paradox where the consumer may believe they are satisfied with the product, but in reality, they are not maximizing their true utility.

A Consumer's Perceived Utility Function for a Product Rarely Differs