Clustering brands in one's perceived product market makes decision making easier.

Question

Quizplus · Accepted Answer

Clustering brands together based on one's perceived product market can help simplify decision making by providing a clearer understanding of the available options and their similarities or differences. This can make it easier to identify specific attributes or features that are important in making a purchasing decision, and to evaluate which brands might best meet one's needs or preferences.

Clustering Brands in One's Perceived Product Market Makes Decision Making