Moderately (medium) experienced customers are more likely to engage in extensive information search during consumer decision making than those with low levels of expertise or experience.

Question

Quizplus · Accepted Answer

Moderately experienced customers have some knowledge and understanding of the product or service, which makes them more likely to seek out additional information before making a decision. Customers with low levels of expertise or experience may rely on limited information or go with their gut instinct.

Moderately (Medium) Experienced Customers Are More Likely to Engage in Extensive