The expectancy disconfrrmation model suggests that as expectancies increase, satisfaction increases.

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The expectancy disconfirmation model suggests that satisfaction is determined by the discrepancy between pre-consumption expectations and actual performance or outcome. Satisfaction increases when performance exceeds expectations (positive disconfirmation), and decreases when performance falls below expectations (negative disconfirmation).

The Expectancy Disconfrrmation Model Suggests That as Expectancies Increase, Satisfaction