Fill in the missing step in the traditional model of consumer decision making: -- Problem solving
-- Evaluation of alternatives
-- Purchase decision
--Post-purchase evaluation
A)Variety seeking
B)Information search
C)Cluster formation
D)Dissonance assessment
E)Risk assessment

Question

Quizplus · Accepted Answer

Before a consumer can evaluate alternatives, they must first engage in information search to gather information about available options. Without this step, they may not even be aware of all possible alternatives to evaluate.

Fill in the Missing Step in the Traditional Model of Consumer