Kyle enjoys collecting antique furniture.He often spends whole weekends browsing through antique shops, thumbing though catalogs and attending estate auctions, even when he isn't actually in the market to purchase anything.This example represents what type of information search?
A)An experiential search
B)An internal search
C)An external search
D)A prepurchase search
E)An ongoing search

Question

Quizplus · Accepted Answer

Kyle's behavior is an example of an ongoing search, where he continuously looks for information about antique furniture even when he is not planning to make a purchase. This type of search is characterized by a general interest in a topic rather than a specific need to make an immediate decision.

Kyle Enjoys Collecting Antique Furniture