Descriptive beliefs are based on direct experience with a product or what we directly see, hear, or experience.
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Q2: For some consumers, clothing style is more
Q3: Informational beliefs are beliefs that go beyond
Q4: Informational beliefs are beliefs based on indirect
Q5: Belief measurement scales focus on specific attributes
Q6: Beliefs contain an evaluative component.
Q7: Attitudes serve as building blocks for beliefs.
Q8: Attitudes are always based on beliefs.
Q9: All attitudes have direction and extremity.
Q10: Likert scales should not be used to
Q11: "These potato chips are very salty." This
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