According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.

Name: According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is correct according to the theory of reasoned action, which suggests that attitudes and subjective norms are the two key factors that influence consumers' purchase intentions.

According to the Theory of Reasoned Action, Consumers Use Their