When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.

Question

Quizplus · Accepted Answer

When consumers are highly involved and have the necessary time and knowledge, they are more likely to engage in systematic processing of the message, which involves analyzing the message content in a critical and thoughtful manner. This can lead to more enduring attitudes and greater resistance to counter-persuasion.

When Involvement Is High and When the Consumer Has the Time