The theory of reasoned action is no longer popular because researchers have found that subjective norms, social rules for behavior, do not influence consumer purchase intentions.

Question

Quizplus · Accepted Answer

The statement is false. The theory of reasoned action is still popular and subjective norms are considered to be an important factor in determining consumer behavior and purchase intentions. Research has shown that social norms can significantly impact consumer decision-making.

The Theory of Reasoned Action Is No Longer Popular Because