Emotional messages are most effective when consumers are unlikely to think carefully.

Question

Quizplus · Accepted Answer

Emotional messages are more effective when consumers are not engaging in high elaboration of the message. This means that if they are not thinking carefully about the product, emotional messages are more likely to influence their decision making. However, if consumers are engaging in careful thinking and analysis of the product, emotional messages may not be as effective in swaying their decision.

Emotional Messages Are Most Effective When Consumers Are Unlikely to Think