Which of the following statements about beliefs is false?
A) Beliefs are evaluative judgments or ratings about product attributes and/or benefits.
B) Beliefs can capture consumers' assessments about a specific relationship between a brand and an attribute or benefit.
C) "Mary's eyes are very blue" is an example of a belief.
D) Beliefs can entail assessments of likelihood or probability.
E) Beliefs can serve as the basis for attitudes.
Correct Answer:
Verified
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