suggests that mood alters the weighting of product attribute information such that when consumer is in a good mood, positive product attributes are weighted more heavily.
A)Self-determination theory
B)Mood-as-information model
C)Excitation transfer theory
D)Affect confrrmation model
E)Discrepancy-interruption theory

Question

Quizplus · Accepted Answer

The Affect Confirmation Model suggests that a consumer's mood can influence the weighting of product attributes, with positive attributes being emphasized more when in a good mood.

Suggests That Mood Alters the Weighting of Product Attribute Information