Imagine you are going shopping for a new pair of shoes.Just before you reach the store, your favorite song begins to play on the radio.You enjoy the song so much that it puts you in a good mood.You continue to feel this good mood as you shop for shoes.This is an example of what type of influence on the consumer purchase process?
A)A valuation effect
B)A mood-as-information effect
C)An intrinsic motivation effect
D)A cognitive dissonance effect
E)A discrepancy-interruption theory effect

Question

Quizplus · Accepted Answer

This is an example of a mood-as-information effect, where the consumer's current mood affects their perception of the product and their decision-making process. The consumer's positive mood from hearing their favorite song may lead them to have a more positive perception of the shoes they are trying on, and ultimately influence their purchase decision.

Imagine You Are Going Shopping for a New Pair of Shoes.Just