Tony is a salesperson in an electronics store in the television department.When talking to a potential customer, Tony usually asks the customer to indicate their preferences in terms of size, type and brand name of television.He knows if he does this, the customer is more likely to purchase something (vs.not purchase).Tony is taking advantage of what effect?
A)Assimilation effect
B)Distraction effect
C)Procedural priming effect
D)Mindset priming effect
E)None of the above is correct.

Question

Quizplus · Accepted Answer

Tony is using mindset priming effect by asking the customer to indicate their preferences, which primes their mind to think about buying a television that meets their specific requirements. This increases the likelihood of them making a purchase.

Tony Is a Salesperson in an Electronics Store in the Television