What effect supports the contention that repetition of a company's brand message is a good strategy?
A)The contrast effect
B)The procedural priming effect
C)The truth effect
D)The distraction effect
E)The thin slice effect

Question

Quizplus · Accepted Answer

The truth effect refers to the tendency for people to believe that something is true simply because they have heard it so many times. Repetition of a company's brand message can lead to consumers believing that the message and brand are trustworthy, leading to increased brand loyalty and sales.

What Effect Supports the Contention That Repetition of a Company's