What is the best strategy to use when combating marketplace rumors?
A)Deny the rumor publicly
B)Ignore it
C)Create positive associations in the consumer's mind
D)Counterattack the competition
E)All of the above are good strategies to combat a marketplace rumor.

Question

Quizplus · Accepted Answer

Creating positive associations in the consumer's mind is the best strategy to combat marketplace rumors. This helps to shift the focus away from the rumor and towards the positive aspects of the product or service. Denying rumors publicly or counterattacking the competition can sometimes cause more harm than good, as it can draw more attention to the rumor or come across as defensive. Ignoring the rumor may also not be effective, as it allows the rumor to continue unchecked.

What Is the Best Strategy to Use When Combating Marketplace