Persuasive influences in advertising based on repetition effects, the truth effect, and mere exposure effect, are all based on what underlying memory phenomenon?
A)Availability heuristic
B)Familiarity
C)Arousal intensity
D)Forgetting
E)Operant conditioning

Question

Quizplus · Accepted Answer

The persuasive influences of repetition effects, the truth effect, and mere exposure effect in advertising are all based on the underlying memory phenomenon of familiarity. Familiarity refers to the extent to which something is recognized as familiar, which can lead to feelings of comfort and liking. This can make consumers more likely to trust and prefer a brand that they have seen or heard of before, even if they do not consciously remember all the details about it.

Persuasive Influences in Advertising Based on Repetition Effects, the Truth