Placing the picture of "Tony the Tiger"from the Frosted Flakes cereal commercial on Frosted Flakes cereal boxes helps consumers to recall the commercial while shopping at the grocery store.This is an example of:
A)the managerial principle oflong-terrn memory
B)the encoding-specificity principle oflong-terrn memory
C)the contrast principle oflong-terrn memory
D)the limited-capacity principle oflong-terrn memory
E)the accessibility principle oflong-terrn memory

Question

Quizplus · Accepted Answer

The encoding-specificity principle of long-term memory suggests that recall is more likely when the retrieval cue matches the form in which the information was originally encoded. In this case, placing the picture of Tony the Tiger on the Frosted Flakes cereal boxes serves as a retrieval cue that matches the form in which the information (the Frosted Flakes commercial) was originally encoded. Therefore, this is an example of the encoding-specificity principle of long-term memory.

Placing the Picture of "Tony the Tiger"from the Frosted Flakes