Band-Aid brand bandages keeps running advertisements stating that its brand has the strongest adhesive of any bandage brand.They are hoping to take advantage of what effect?
A)Mere exposure effect
B)Generation effect
C)Blocking effect
D)Truth effect
E)Tip-of-the-tongue effect

Question

Quizplus · Accepted Answer

The bandage brand is hoping to take advantage of the truth effect, which is the tendency for people to believe information to be true after repeatedly hearing it. By repeatedly advertising that their brand has the strongest adhesive, they are hoping that consumers will believe it to be true without necessarily fact-checking it.

Band-Aid Brand Bandages Keeps Running Advertisements Stating That Its Brand