occurs when an organization chooses to aggregate the market and offer the same product or service and marketing mix to all consumers.
A)Niche marketing
B)Mass marketing
C)Market consolidation
D)Micromarketing
E)Mass customization

Question

Quizplus · Accepted Answer

Mass marketing occurs when an organization chooses to aggregate the market and offer the same product or service and marketing mix to all consumers. This approach assumes that all consumers have similar needs and wants and will respond similarly to marketing efforts.

Occurs When an Organization Chooses to Aggregate the Market and Offer