is when products offered by the same firm are so similar they compete among themselves.
A)The majority fallacy
B)Cannibalization
C)The sales-cost trade-off
D)Mass customization
E)Market aggregation

Question

Quizplus · Accepted Answer

Cannibalization occurs when a company's own products compete with each other for market share, leading to sales being taken away from one product to another. This often happens when a company offers multiple products that are very similar to each other.

Is When Products Offered by the Same Firm Are So