The fact that some people prefer mint flavored-toothpaste, while others prefer cinnamon-flavored is know as:
A)psychographies
B)stereotyping
C)cannibalization
D)the majority fallacy
E)customer preference heterogeneity

Question

Quizplus · Accepted Answer

The fact that people have different preferences for toothpaste flavors is a result of customer preference heterogeneity, which refers to the natural variations in customer preferences within a market. Psychographies relates to the study of personality, attitudes, values, interests, and lifestyles that influence consumer behavior. Stereotyping refers to placing people in rigid categories based on assumptions about their characteristics, behaviors, and traits. Cannibalization refers to the decrease in sales of one product due to the introduction of a newer product from the same company. The majority fallacy is the tendency to assume that the majority of people hold a particular belief or engage in a particular behavior.

The Fact That Some People Prefer Mint Flavored-Toothpaste, While Others