is the process of dividing the large and diverse market into subsets of consumer who share common needs, characteristics, or behaviors.
A)Market segmentation
B)Market aggregation
C)Branding
D)Advertising
E)Positioning

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing the market into smaller groups with shared characteristics or needs. This is done to create targeted marketing strategies that speak directly to the needs and interests of each group, rather than trying to appeal to the entire market as a whole. By doing this, businesses can better meet the needs of consumers and increase their chances of success in the market.

Is the Process of Dividing the Large and Diverse Market