Procter and Gamble offers over 10 different diaper products.Unfortunately, many of these products are similar and compete with each other.What is this consequence of segmentation?
A)The majority fallacy
B)Cannibalization
C)The sales-cost trade-off
D)Mass customization
E)None of the above is correct.

Question

Quizplus · Accepted Answer

Cannibalization occurs when a company's products compete with each other. In this case, Procter and Gamble's segmented diaper products are similar and therefore compete with each other, resulting in cannibalization.

Procter and Gamble Offers Over 10 Different Diaper Products