Which of the following statements demonstrates the formation of a segment based on benefits sought?
A)Campbell's Soup makes a spicier chili for its market in Texas than it does in Maine.
B)GE built a downsized microwave oven to hang under kitchen cabinets.
C)Kings Island Park offers a special discount to senior citizens.
D)Procter and Gamble offers a $1.00 coupon when consumers purchase three bottles of Pert Shampoo.
E)Cengage Publishing Company publishes a magazine called "Underground" specifically for audiences who enjoy punk and alternative forms of rock music.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements demonstrates the formation of a segment based on benefits sought?
A)Campbell's Soup makes a spicier chili for its market in Texas than it does in Maine.
B)GE built a downsized microwave oven to hang under kitchen cabinets.
C)Kings Island Park offers a special discount to senior citizens.
D)Procter and Gamble offers a $1.00 coupon when consumers purchase three bottles of Pert Shampoo.
E)Cengage Publishing Company publishes a magazine called "Underground" specifically for audiences who enjoy punk and alternative forms of rock music.

Which of the Following Statements Demonstrates the Formation of a Segment