Which of the following related to positioning is true?
A)The first brand to enter and define a market is known as a pioneering brand.
B)According to Reis and Trout, positioning is something you do to your product and your competitors' products.
C)"Tylenol- The first word in relief' is an example of positioning by usage occasion.
D)Perceptual maps show how our products and our competitors' product are clustered by market share.
E)All of the above are true.

Question

Quizplus · Accepted Answer

A is the only statement that accurately describes pioneering brands and their role in positioning. B is partially true, but Reis and Trout actually argue that positioning is something you do in the mind of the consumer, not just to the product. C is an example of positioning by benefit, not usage occasion. D is incorrect because perceptual maps actually show how products are perceived by consumers, not just market share.

Which of the Following Related to Positioning Is True