Which of the following about positioning is false?
A)When product benefits are difficult to communicate, positioning on price may be a good choice.
B)Characters like the "Betty Crocker" help companies position by user.
C)All marketing activities influence positioning and vice versa.
D)Positioning on price is usually only used for luxury items.
E)One advantage of using price to position is that consumers often use price to gauge quality.

Question

Quizplus · Accepted Answer

Positioning on price is not limited to luxury items, but can be used for any product in any price range depending on the marketing strategy and target audience.

Which of the Following About Positioning Is False