The first brand to enter a new market often enjoys a long-term consumer preference advantage over follower brands.This phenomenon is known as what?
A)Diversification effect
B)Repositioning
C)Majority fallacy
D)Cannibalization
E)Pioneering advantage

Question

Quizplus · Accepted Answer

The phenomenon is known as pioneering advantage, where the first brand to enter a new market gains a long-term consumer preference advantage over follower brands.

The First Brand to Enter a New Market Often Enjoys