Activities through which consumers purchase goods and services, including all of the search and evaluation activities that lead up to purchase, are classified as what type of consumer activity?
A)Purchase activity
B)Consumption activity
C)Use activity
D)Disposal activity
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The activity described in the question is the process of purchasing goods and services, which is classified as a purchase activity. The other options (B, C, D) refer to different stages of the consumption process that occur after the purchase has been made.

Activities Through Which Consumers Purchase Goods and Services, Including All