Question 1

purchase goods and services to produce other goods or services, or resell them, or run their operation.
A)Manufacturers
B)Non-profit organizations
C)Organizational consumers
D)Government agencies
E)All of the above are correct.

Accepted Answer

Organizational consumers include a wide range of entities such as manufacturers, non-profit organizations, and government agencies. All these entities purchase goods and services for production, resale, or operational purposes, not for personal consumption.

Question 2

include a consumer's overt decisions and actions during purchase, use, and disposal activities.
A)Behavioral responses
B)Mental responses
C)Cognitive responses
D)Emotional responses
E)Social responses

Accepted Answer

Behavioral responses refer to visible actions taken by the consumer during the phases of purchase, use, and disposal of a product. This includes aspects such as where the product is bought, how often the product is used, and how it is ultimately disposed of.

Question 3

Which of the following is not a use/consumption activity?
A)Watching movie in a theatre
B)Eating an ice cream cone
C)Test-driving a car
D)Getting a haircut
E)Turning on a lamp

Accepted Answer

Test-driving a car is not considered a use/consumption activity in the same sense as the other options because it typically involves evaluating the car before purchase rather than consuming a product or service for personal enjoyment or need.

Question 4

John is tryiog to decide where to attend college.He has researched several schools online; he has visited three colleges; and he has discussed his preferences with his family.John is currently engaged io what consumer activity?
A)Purchase activity
B)Consumption activity
C)Use activity
D)Disposal activity
E)None of the above is correct.

Accepted Answer

John is in the process of gathering information and evaluating different colleges to make a decision on which one to attend. This is part of the purchase activity, which involves the process of researching and selecting a product or service to buy.

Question 5

include a consumer's affect, feelings, and moods during purchase, use, and disposal activities.
A)Behavioral responses
B)Mental responses
C)Cognitive responses
D)Emotional responses
E)Social responses

Accepted Answer

A consumer's affect, feelings, and moods during purchase, use, and disposal activities are all related to emotional responses. These emotions can range from excitement during the purchase phase to satisfaction or frustration during the use phase and may lead to guilt or relief during the disposal phase.

Question 6

Activities through which consumers purchase goods and services, including all of the search and evaluation activities that lead up to purchase, are classified as what type of consumer activity?
A)Purchase activity
B)Consumption activity
C)Use activity
D)Disposal activity
E)None of the above is correct.

Accepted Answer

The activity described in the question is the process of purchasing goods and services, which is classified as a purchase activity. The other options (B, C, D) refer to different stages of the consumption process that occur after the purchase has been made.

Question 7

Surveys are useful for collecting specific, often complex information from a large number of people.

Accepted Answer

Surveys are designed to collect information from a large number of people, and can provide insights into specific topics or issues. They are a commonly used tool in research and can be used to collect data on opinions, behaviors, preferences, and demographic information. Surveys can also be tailored to collect complex information by asking multiple questions or offering response options that allow for nuanced responses.

Question 8

purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.
A)Individual consumers
B)Non-profit organizations
C)Organizational consumers
D)Purchasing agents
E)All of the above are correct.

Accepted Answer

Individual consumers, non-profit organizations, and organizational consumers are all types of purchasers who buy goods and services to meet their needs and wants or those of others. Purchasing agents may also fall under the category of organizational consumers. Therefore, option A, "Individual consumers," is the correct choice.

Question 9

Raymond is visitiog the dentist; he is haviog a wisdom tooth pulled.What type of consumer behavior activity is Raymond engaged io?
A)Purchase activity
B)Use/consumption activity
C)Communication activity
D)Disposal activity
E)None of the above is correct.

Accepted Answer

Raymond is engaged in a use/consumption activity because visiting the dentist for a procedure like having a wisdom tooth pulled involves the consumption of a professional service.

Question 10

Consumer behavior researchers are interested in consumer responses.These responses primarily include which of following:
A)thoughts, beliefs, and cognition
B)feelings, emotions, and attitudes
C)motivation and behavior
D)emotions, cognition, and behavior
E)researchers are really only concerned with behavior

Accepted Answer

Consumer behavior researchers are interested in understanding the full spectrum of consumer responses, which includes emotions, cognition, and behavior, as these elements collectively influence decision-making and purchasing patterns.

Question 11

Donating your old clothes to The Salvation Army is classified as:
A)consumer behavior
B)a disposal activity
C)a consumer response
D)a type of recycling
E)All of the above are correct.

Accepted Answer

Donating old clothes to The Salvation Army is a form of consumer behavior, as it involves a decision on how to dispose of items no longer needed. It is a disposal activity specifically because it deals with getting rid of items. It can be considered a consumer response to the desire or need to declutter, support charitable causes, or be environmentally friendly. Lastly, it is a type of recycling because it allows clothes to be reused by others, extending the life of the garments and reducing waste.

Question 12

entails all consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer's emotional, mental, and behavioral responses that precede, determine, and follow these activities.
A)Public policy
B)Consumer Behavior
C)Marketing
D)Consumption
E)The marketing concept

Accepted Answer

Consumer behavior specifically encompasses all aspects of the consumer's actions and reactions related to the purchase, use, and disposal of goods and services. Public policy refers to government actions and regulations, marketing is the process of promoting and selling products, consumption is the act of using goods and services, and the marketing concept is a business philosophy that places the customer's needs and wants at the center of decision-making.

Question 13

In an experiment, participants should be randomly assigned to the conditions.

Accepted Answer

Random assignment helps to ensure that participants in each condition are equivalent at the beginning of the study, which is necessary for producing reliable results.

Question 14

Experimentation is the best method for determining causality.

Accepted Answer

Experimentation allows researchers to manipulate variables to establish cause-and-effect relationships. By controlling for other variables, researchers can determine if the independent variable (the cause) is responsible for changes in the dependent variable (the effect). Therefore, experimentation is considered the best method for determining causality in research.

Question 15

Which of the following is not a benefit of studying consumer behavior?
A)Improving business performance
B)Influencing public policy
C)Educating consumers and helping them make better decisions
D)Helping businesses achieve a selling orientation
E)All of the above are benefits of studying consumer behavior.

Accepted Answer

Understanding consumer behavior should not be focused solely on achieving a selling orientation, as this could potentially lead to unethical marketing practices. The other options all provide potential benefits of studying consumer behavior.

Question 16

Researchers at Kraft Foods were interested in how dads prepare dinners when they use the company's macaroni and cheese product, so they asked some dads if they could fihn them making dinner.This is an example of unobtrnsive observation.

Accepted Answer

Asking dads for permission to film them making dinner involves interacting with the subjects, which makes it an example of obtrusive observation, not unobtrusive.

Question 17

Mall-intercept surveys, in-depth interviews, and focus groups are all forms of direct questioning in consumer research.

Accepted Answer

Mall-intercept surveys, in-depth interviews, and focus groups all involve direct questioning of consumers, making this statement true.

Question 18

Focus groups often generate responses that participants would be unwilling or unable to give in a depth-interview.

Accepted Answer

The answer of Focus groups often generate responses that participants...

Question 19

When respondents don't answer a question on a survey honestly or completely because they feel the information is too personal or embarrassing, the question is suffering from social desirability bias.

Accepted Answer

Social desirability bias occurs when respondents are more likely to provide answers they believe are socially acceptable or desirable, rather than their true beliefs or behavior. This is often the case with sensitive or personal questions that people may feel uncomfortable answering honestly.

Question 20

In an experiment, independent variables are held constant so they can be controlled.

Accepted Answer

Independent variables are intentionally changed or manipulated in an experiment, not held constant. Dependent variables are measured to see how they respond to the changes in the independent variables. Constant variables are factors that are kept the same throughout the experiment to ensure accurate results.

Quiz 1: Understanding Consumer Behavior and Consumer Research

purchase goods and services to produce other goods or services, or resell them, or run their operation.

include a consumer's overt decisions and actions during purchase, use, and disposal activities.

Which of the following is not a use/consumption activity?

John is tryiog to decide where to attend college.He has researched several schools online; he has visited three colleges; and he has discussed his preferences with his family.John is currently engaged io what consumer activity?

include a consumer's affect, feelings, and moods during purchase, use, and disposal activities.

Activities through which consumers purchase goods and services, including all of the search and evaluation activities that lead up to purchase, are classified as what type of consumer activity?

Surveys are useful for collecting specific, often complex information from a large number of people.

purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.

Raymond is visitiog the dentist; he is haviog a wisdom tooth pulled.What type of consumer behavior activity is Raymond engaged io?

Consumer behavior researchers are interested in consumer responses.These responses primarily include which of following:

Donating your old clothes to The Salvation Army is classified as:

entails all consumer activities associated with the purchase, use, and disposal of goods and services, including the consumer's emotional, mental, and behavioral responses that precede, determine, and follow these activities.